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SUBARU DEBUTS ALL-NEW, ALL-ELECTRIC 2026 SUBARU UNCHARTED WITH SPORTY PERFORMANCE, MORE THAN 300 MILES OF RANGE AVAILABLE
All-new 2026 Subaru Uncharted combines dynamic handling, exceptional drivability, and powerful performance with up to 338 horsepowerFast-charging from 10% to 80% in around 30 minutes, even in cold-weather conditions0-60 mph in less than 5 seconds on Sport and GT trim levelsEstimated range of more than 300 miles on Premium FWD trim levelOn sale early 2026 Subaru of America today unveiled the all-new 2026 Subaru Uncharted EV in New York City. The all-new, all-electric compact c
David Ganser
Oct 27, 20254 min read
IIHS STUDY REVEALS SUBARU OWNERS OVERWHELMINGLY USE DRIVERFOCUS® DRIVER MONITORING SYSTEM, SAY IT MAKES THEM SAFER DRIVERS
Nearly 9 out of 10 drivers who have the feature use it most or all the time while driving70% of owners with the feature say they want to have the system in their next carNearly two-thirds of drivers say DriverFocus® Driver Monitoring System makes them safer drivers and avoids crashes Subaru of America announced today an overwhelming majority of respondents to an Insurance Institute for Highway Safety survey on DriverFocus® Driver Monitoring System told the safety agency they
David Ganser
Oct 27, 20252 min read
SUBARU EARNS TOP RANKING IN 2025 AMERICAN CUSTOMER SATISFACTION INDEX SURVEY AUTOMOBILE STUDY
Subaru of America, Inc. today announced the automaker was ranked No. 1 overall in the 2025 American Customer Satisfaction Index (ACSI®) Automobile Study . The result highlights Subaru’s strength in safety and dependability among other top-category claims. Subaru earned an overall score of 85, up 2% over last year's ranking, and pulled ahead of all other brands in the mass-market segment. The ACSI study and rankings are based on customers’ opinions of their own vehicles, and r
David Ganser
Oct 27, 20252 min read
SUBARU ANNOUNCES LIMITED-PRODUCTION 2026 SUBARU WRX AND 2026 SUBARU BRZ SERIES.YELLOW SPORTS CARS AT BOXERFEST 2025
Limited production run of 350 units for each car, based on tS modelsSpecial edition “Sunrise Yellow” exterior color paired with matte black wheel finishesBoth offered exclusively with a 6-speed manual transmissionUnique exterior and interior accentsPublic debut Sept. 14 at Boxerfest 2025 in York, Pennsylvania Subaru today announced the new 2026 Subaru WRX Series.Yellow and 2026 Subaru BRZ Series.Yellow limited-production sports cars with exclusive exterior and interior colors
David Ganser
Oct 27, 20252 min read
SUBARU OF INDIANA AUTOMOTIVE PRODUCES FINAL LEGACY
First model made in U.S. discontinued after 36 years and nearly 1.4 million units Subaru of Indiana Automotive (SIA) has produced the final Subaru Legacy. The sedan, a Limited in Magnetite Gray, was driven off the assembly line on Friday (Sept. 12) shortly after 3 p.m. ET. "This is a bittersweet moment for our company and our associates,” said Scott Brand, president and chief operating officer of SIA. “While an important chapter in our history has been brought to a close,
David Ganser
Oct 27, 20252 min read
SUBARU INTRODUCES NEW IMMERSIVE FACILITY DESIGN TO TRANSFORM RETAILER NETWORK
Hospitality-driven concept blends modern design and community focus to demonstrate the Subaru Love Promise® Subaru of America, Inc. today unveiled the Subaru Connection Hub, the automaker’s first full redesign of its national retailer network since 2007. The new concept reimagines the automotive retail experience, transforming dealerships into immersive, hospitality-driven spaces that strengthen customer relationships and community connections while embodying the Subaru Love
David Ganser
Oct 27, 20252 min read
SUBARU MOTORSPORTS USA TRIUMPHS AT OVERMOUNTAIN RALLY
Subaru proved its mettle yet again at last weekend’s round of the 2025 American Rally Association (ARA) championship, landing a hard-fought class victory and clinching a class title in the green hills of Overmountain Rally Tennessee. With just one event left in the season, the Overmountain points tally locks Subaru Motorsports USA as the 2025 ARA Limited 4-Wheel Drive (L4WD) class champion. The triumph marks Subaru’s 20th class championship in the last 25 years and highlights
David Ganser
Oct 27, 20252 min read
SUBARU COMMITS $3.1 MILLION TO HELP SHELTER ANIMALS THIS OCTOBER THROUGH ITS SUBARU LOVES PETS INITIATIVE
Automaker and its retailers join forces with the ASPCA® to provide grants, host adoption events, and celebrate the seventh annual National Make a Dog’s DaySubaru has contributed over $70 million to national and local animal welfare organizations, supporting the rescue, transportation, adoption, and health of over 700,000 pets Subaru of America, Inc. today announced that as part of its Subaru Loves Pets® initiative, the automaker and more than 630 of its participating retailer
David Ganser
Oct 27, 20253 min read
SUBARU ENTERS 2025 REBELLE RALLY WITH TWO CHAMPION-LED TEAMS
Subaru of America, Inc. announced today it will sponsor two teams in the 2025 Rebelle Rally on Oct. 8-18, 2025, held in the Nevada and California deserts. Both teams will compete in the X-Cross class, led by past rally champions. Carey Lando and Andrea Shaffer, the 2024 X-Cross class champions in Lando’s personal 2014 Subaru Outback, will compete in a 2025 Subaru Forester Touring Hybrid as Team #200 MTNSUBI. Emme Hall, 2018 4x4 class and 2019 X-Cross class champion, and Kendr
David Ganser
Oct 27, 20252 min read
2025 SUBARU SHARE THE LOVE® EVENT MARKS EIGHTEEN CONSECUTIVE YEARS OF PHILANTHROPIC GIVING FOR SUBARU AND ITS RETAILERS
National charity partners ASPCA®, Make-A-Wish®, Meals on Wheels America, and National Park Foundation return, along with over 830 local hometown charities Subaru of America, Inc. today announced its annual charitable Subaru Share the Love® Event will return for the 18th consecutive year. Through this year’s event, Subaru and its participating retailers will aim to reach a cumulative total of more than $350 million in donations to charitable organizations, including returnin
David Ganser
Oct 27, 20253 min read
SUBARU MOTORSPORTS CAPS CHAMPIONSHIP SEASON WITH LIMITED CLASS LSPR WIN
After a hard-fought year on the stages, Subaru Motorsports USA has closed out the 2025 American Rally Association (ARA) season in spectacular fashion. Over the course of just nine months, the team added a string of wins and two new national championships to the resumé of Subaru’s legendary WRX. If that weren’t enough, at the final event of the ARA season, Michigan’s Lake Superior Performance Rally (LSPR), Subaru driver Travis Pastrana and co-driver Rhianon Gelsomino were clas
David Ganser
Oct 27, 20253 min read
SUBARU SOLTERRA EV ADDS TESLA SUPERCHARGING ACCESS THROUGH SUBARUCONNECT APP
More than 25,000 Superchargers now available to Subaru Solterra EV owners2026 Subaru Solterra EV models can use Plug & Charge to seamlessly chargeGenuine Subaru Accessory Fast Charging Adapter (NACS) for 2023-2025 Solterra models available soon through Subaru retailers Subaru of America, Inc., announced today all owners of Subaru Solterra models now have easier access to more than 25,000 Tesla Superchargers across North America for convenient and fast charging. Additionally,
David Ganser
Oct 27, 20252 min read
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